Marketing for Leaders
$21.95
About The Book
Leaders of small and mid-sized organizations face a specific marketing challenge: In a world where seventy-one percent of consumers doubt that brands will follow through on their promises, the gap between what you say and who you are is costly-and audiences can feel it.
Marketing for Leaders, the third volume in the For Leaders anthology series, addresses that gap directly. Eleven contributors bring perspectives shaped by Fortune 500 leadership, crisis communication, entrepreneurship, identity-centered strategy, academic research, and cultural storytelling. Their approaches differ, but one conviction runs through every chapter: Effective communication begins with who you are, not simply what you do.
Contributors explore:
- Leading with presence, authenticity, and a mindset that can scale to the opportunity
- Building empathy into marketing strategy-and into how leaders treat their teams
- Creating clarity across customers, products, and business identity
- Communicating with credibility and consistency when a crisis reframes your reputation
- Developing brand identity that endures through disruption and recovery
- Building word-of-mouth systems that generate measurable, repeatable results
- Structuring marketing to produce reliable leads across multiple channels
- Selecting and partnering with a digital marketing agency
Marketing for Leaders offers practical insight for leaders who want their marketing to reflect both strategic discipline and genuine connection with the people they serve.
About The Author
Deborah Froese is an award-winning author, editor, and creative strategist who helps leaders turn complex ideas into clear, compelling narratives. With experience spanning fiction, nonfiction, and editorial coaching, she brings energy, insight, and precision to every project. Deborah also hosts Write, Writer, Write!, a weekly podcast that inspires writers to work with confidence and authenticity. Her mission is to shape stories that inform, empower, and spark meaningful connection.
Kimberly A. Kayler is a veteran entrepreneur, marketing and crisis communications expert, and co-author of Leading with Marketing. Named one of the most influential people in the concrete construction industry, she runs a consulting firm, teaches in the University of Wisconsin’s MBA program, and leads a Yoga Alliance–recognized teacher training school. She lives in Wisconsin’s Northwoods with her husband and two dogs.
Jeanna Valenti is the principal of LightBox Media, a marketing and public relations firm based in Scottsdale, Arizona. Her clients appear on The TODAY Show, BBC, The New York Times, Wall Street Journal, Forbes, and Oprah Winfrey’s platform. She is a contributor to Marketing for Leaders: 11 Success Keys to Elevate You to the Next Level and holds a Master of Arts degree in Corporate Communications. She is a certified mindfulness and meditation instructor, a Chopra-certified Seven Spiritual Laws of Yoga Instructor, a Reiki master, a TEDx Scottsdale Women Organizer, and the owner of Meditate Scottsdale. For more information, visit lightboxpr.com or theyogaofmarketing.com.
Sacha Awwa is a marketing strategist, founder of Sacha Awwa Marketing Group (SAMG), and host of the Uncomplicated Marketing podcast. Combining creative vision with data-driven strategy, she helps small businesses and startups cut through marketing noise and invest in what truly drives growth. Her mission: to end the epidemic of wasted marketing dollars and empower entrepreneurs to market with clarity and confidence.
Dr. Dave Rodgers is a dynamic entrepreneur, CEO advisor, executive producer, and philanthropist. As founder of Pure Genius Culture Change, he equips leaders and organizations to achieve exponential growth by transforming limiting mindsets into collaborative, future-driven habits of success.
Veronica “Niki” Fielding is the CEO of Digital Brand Expressions (DBE) a successful digital agency pioneering SEO and GenAI optimization services for large companies. She’s also the founder/publisher of A Better Paradigm, a business unit of DBE focused on helping workplaces to treat their employees well for improved business results.
Product Details
- Publisher: Indigo River Publishing (August 4, 2026)
- Length: 198 pages