The Thought Leader Formula: Strategically Leverage Your Expertise to Drive Business & Career Goals



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About The Book

PEOPLE DON’T PAY FOR CONTENT; THEY PAY FOR PACKAGING. But how do you package yourself in a way that is accessible, relatable, and that will be heard above the noise? You want to expand your career and take your business to the next level. You’re not sure exactly where to start, but you want to be known. You might have brilliant ideas, but you weren’t born knowing how to sell them. No one is; it takes study, practice, and years of grind. The truth is, there’s no difference between branding a company and branding a person. It takes a shift in mindset: you are the company. Robin Farmanfarmaian takes you from zero to blastoff. Take a deep dive through the how of thought leadership; learn the foundations that will create an impact; see how Robin transformed herself into a brand; and establish your why—your fundamental truth—to build your launching pad for success.

About The Author

Robin Farmanfarmaian is an author, speaker and entrepreneur who believes that technology can empower patients and make a positive impact in the health and medical field. This position drives her to provide education and resources to leaders, entrepreneurs, physicians, healthcare professionals, and innovators to positively impact medicine and healthcare. Farmanfarmaian is a professional speaker on technology and medicine for many conferences and companies, and is also adjunct faculty for Singularity University and a contributing writer to Wired, Forbes, Huffington Post, and others. Currently, Farmanfarmaian is working with a few early stage start-ups: as COO for Arc Fusion Programs; as co-founder and former Executive Director for the Organ Preservation Alliance; as VP of Business Development for Invicta Medical; and as President of i4j ECO, a summit to disrupt unemployment through innovation to create jobs and meaningful work for everyone. Farmanfarmaian also serves on the advisory boards of many early stage start-up tech companies and organizations such as SXSW V2Ventures, AARP, Doctella, and the Kairos Society, among others. She mentors women in entrepreneurship, technology, and healthcare and holds a series of dinners for women in technology.

Product Details
  • Publisher ‏ : ‎ Indigo River Publishing (February 28, 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 284 pages
  • ISBN-10 ‏ : ‎ 194808080X
  • ISBN-13 ‏ : ‎ 978-1948080804
  • Item Weight ‏ : ‎ 11.7 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.64 x 8.5 inches

A comprehensive strategy for becoming a “thought leader.”

Farmanfarmaian (The Patient as CEO, 2015) defines a thought leader as “A person whose views on a subject are taken to be authoritative and influential.” The author appears to qualify, herself, as she not only invests in medical technology, but is also an internationally successful professional speaker. In this highly informative book, she offers a solid formula for thought leadership that draws on her own experience. Some of the general advice regarding goal setting, personal branding, and networking will be familiar to business-book readers, but the author competently packages her content in a novel way. For example, she targets her book at people with special expertise, such as corporate executives, entrepreneurs, or educators, which may be useful to others. Her clearly stated, overarching theme is how it’s important “to become visible” and to treat one’s expertise as a business: “You, Inc.” She advises prospective thought leaders to understand their unique skill set and how they may use it to achieve a larger goal. She also makes a compelling case for “Creating Multiple Revenue Streams” by being a keynote speaker, hosting an online or in-person event, or even creating a high-priced consulting event called a “mastermind.” Farmanfarmaian cleverly demonstrates how she conceived a platform for her “Thought Leader Formula” that she could then leverage into a book, a workbook, an online learning program, an hourly consulting package, a keynote speech or workshop, and, potentially, an online conference, an in-person conference, or a mastermind conference; she believes that “people pay for packaging and delivery, not content.” Another engaging aspect of the book is Farmanfarmaian’s discussion of the gender bias that she faced during her journey. She also ably addresses other topics, such as how to build confidence and credibility, how to create valuable content, and how to prepare and present material onstage. Each chapter closes with clearly written “Workbook Action Steps” detailing exactly what the reader needs to do to implement the author’s suggestions.

An on-target, well-organized manual for branding and marketing one’s expert knowledge.

-Kirkus Review