What Is an Author Platform? Build Yours & Sell More Books

What Is an Author Platform? A Step-by-Step Guide for Authors Who Want to Sell More Books

For most authors, the term “author platform” is one of the most confusing parts of marketing. But understanding what it is — and how to build one — is essential to selling more books, getting media features, and establishing your brand.

Let’s break it all down and help you build a platform that works.

What Is an Author Platform?

Put simply: your author platform is your ability to sell books. That’s it.

It’s not about becoming an influencer or being on every social media app. It’s about reaching readers, building trust, and having channels where your audience is already paying attention.

Agents and publishers often ask:

• Do you have a website?

• Do you send email newsletters?

• Do you have an engaged social media following?

• Do you speak or appear on podcasts?

• Can you sell books through your connections or communities?

These aren’t trick questions. They’re tools. The stronger your platform, the more you can sell. And that’s the whole point.

Build Your Foundation: Website + Email List

Think of your platform like a retail store. The store itself is your website. Your communication method is your email list. Everything else is bonus.

1. Create a Professional Author Website

Your website is your home base. It should include:

• Book details & purchase links

• Your bio and photos

• Contact info

• A blog or updates section (optional but helpful)

If you don’t have a website yet, start with something simple on Squarespace, Wix, or WordPress.

2. Start an Email Newsletter

Use tools like ConvertKit or MailerLite to begin capturing email subscribers. Send updates regularly (even monthly) and offer something valuable in return, like:

• A free chapter

• A bonus short story

• Early access to your book announcements

Your email list is the most reliable way to talk directly to your readers.

Choose One Social Platform (And Use It Well)

You don’t need to be on every app. In fact, we don’t recommend that.

Pick one platform where your readers already are—Instagram, Facebook, TikTok, or LinkedIn, depending on your genre—and post consistently. Offer behind-the-scenes content, book updates, and personal insights. Then drive that traffic back to your website and email list.

Make Guest Appearances to Grow Fast

Guest appearances (like podcast interviews or blog features) help you tap into other people’s audiences. That means more exposure, more email subscribers, and more book sales.

To get started:

• Build a simple One Sheet with your photo, bio, and sample topics

• Pitch yourself to relevant podcasts or blogs

• Always include a link to your website or lead magnet

Pro Tip: Guest posting for authors is one of the highest ROI strategies if done right.

Use Your Existing Connections

Don’t overlook your own network. Friends, family, colleagues, and community groups can be your best starting point.

• Ask for book reviews

• Offer signed copies

• Speak at local libraries or events

Many successful authors started with their hometown audience.

When Should You Expand?

Once you’ve built a consistent routine and you’re seeing traction—site traffic, email signups, or social engagement—it may be time to add new channels (or consider ads).

Track:

• Website traffic (Google Analytics)

• Email growth rate

• Engagement (likes, comments, replies)

If something isn’t working, it may be time for a content audit or to adjust your strategy. Don’t run ads until your foundation is solid.

Final Takeaway: Your Platform Is a Strategy, Not a Formula

There is no perfect number of followers or subscribers. Your author platform is whatever helps you authentically connect with readers and sell books.

Every journey is different. Focus on your strengths. Build slowly and consistently. Believe in your message. The rest will grow naturally.

We’re here to help you at every stage of the journey. Let’s get your book into the hands of the right readers—starting now.