What Is an Author Platform? A Step-by-Step Guide for Authors Who Want to Sell More Books For most authors, the term "author platform" is one of the most confusing parts of marketing. But understanding what it is — and how to build one — is essential to selling more...
Some might say blogging is a thing of the past, but guest posting for authors is still one of the most effective ways to build an audience. You're reading a blog post right now. Is blogging really dead? Writers love to write, and blogs, articles, and media pieces...
How to Craft Your Author Newsletter and Gain a Loyal Fanbase Email newsletters are one of the most effective tools authors can use to grow their platform and maintain consistent communication with readers. This article outlines the exact steps to create, implement,...
Are you an author wondering how to promote your books without relying solely on social media? Email marketing for authors is one of the most effective and personal ways to build lasting relationships with readers, grow your email list, and drive book sales. What does...
If you're an author looking to grow your audience, boost your credibility, and get noticed by publishers, building your author platform is a crucial first step. A professional author website and strategic use of social media are two of the most powerful tools in your...
As an author, creating your dedicated ambassador team can significantly boost your book’s availability and sales by leveraging social media platforms. By strategically utilizing Advanced Reader Copy (ARC) teams, online street teams, and PR teams, you can generate buzz...
Black Friday is here, and so are unbeatable book deals! Explore must-reads across a multitude of genres including business, marketing, memoir, fiction, and fantasy—perfect for gifting or for treating yourself. Only $0.99 for select ebooks, stuff your kindle soon...
Building your author network is a crucial step in pre-launch marketing! One of the most valuable assets you as an author can have when preparing for your book launch is a strong network of fellow authors, industry experts, and book enthusiasts. Doing this well before...
If you’re looking for something to read over summer or on vacation, our versatile list of books is sure to be a hit for everyone in the family. From a relaxing beach-side story, to kids needing some extra imagination in summer, to those looking to improve in personal...
By River Chau International Women’s Day is a celebration of the accomplishments of women all around the world and throughout history. Being a part of the Indigo River Publishing team has granted me the opportunity to work side-by-side with incredible women...
As we prepare to bid adieu to 2023, let’s look back at the engaging and insightful books that made their debut this year. Each book in this round-up is a testament to the diversity and creativity of our authors. This year brought personal and professional growth,...
Press releases can be an effective way for authors to market their book by getting the word out to the media and the public. Here are a few tips on how authors can use press releases to market their book.
The 1980’s saw the advent of new wave music and electronica. The world may have left big hair and parachute pants behind, but the music of the age has never gone away. Bands like U2, Duran Duran, Depeche Mode, Blondie, and OMD (Orchestral Manoeuvres in The Dark)...
Imagine watching a play where the characters continually address the audience, giving them insight into their thoughts that the other characters aren’t aware of. It allows the audience to be more involved and gives them the satisfaction of knowing more than the...
By Tanner Chau and Evangeline Murphy Christmas is right around the corner – literally. If you are anything like me, you find yourself scrambling almost last minute in order to find the perfect gifts for the ones around you. But, I’m here to help you find the...
By Tanner Chau If you have never been in an abusive relationship, you have probably had the thought “That would never happen to me” or “I would never let that happen.” The unfortunate reality is every survivor of abuse thought the same thing and this mindset of...